Incubators, do they work?
MAD Incubator Announces RM1.5 Million Marketing and Advertising Prizes for MAD TechVentures Conference
Top 10 start-up product launches at the November conference-as selected by a panel of industry leaders-to receive extensive marketing and advertising exposure.
KUALA LUMPUR, September 29, 2010 – The MAD TechVentures Conference, an inaugural launch platform for some of the notable emerging technologies, today announced an unprecedented new marketing and advertising inventory, valued at RM1.5 million and growing, to be awarded to the top-10 technology products presenting at MAD TechVentures Conference this coming November.
“Every startup needs exposure. So, as part of MAD TechVentures Conference, we’ve signed up some major partners to give RM1.5 million worth of marketing and advertising inventory to the top-10 startups launching at the conference in November. The amount of sponsorship in terms of marketing and advertising continues to grow and we hope to reach RM3,000,000 by end October,” said Andrew Wong, Chief Executive of MAD Incubator.
The multi-faceted media package will consist of a six-month to one-year marketing and advertising campaign promoting the products of the top-10 startups across various online and offline promotional channels including print advertisements, web banner placements, text link promotions, email newsletter promotions, video ads, etc. The goal of all promotions placed via these channels is to create market exposure and business opportunities to the winning companies.
A panel of industry luminaries from the MAD ecosystem – venture investors, corporate officers, proven entrepreneurs, technology reporters and conference participants – will evaluate each demonstrator’s onstage launch and overall value proposition in order to determine the winners. Announcements will be made at the close of the conference.
“When a company utilizes MAD TechVentures Conference as their exclusive product launchpad, they automatically share in more exposure in terms of media impressions, eyeballs and mindshare generated by the press coverage, corporate buyers, investors and conference participants which will exponentially expand their visibility to potential customers through our marketing and advertising war chest.”, said Wong. “No other launch platform comes close to this type of offer. We are thrilled to offer even more exposure to our demonstrators through the power of MAD’s partners,” he added.
Deadline to apply for the launch program at MAD TechVentures Conference is October 22. Companies interested in attending or participating in MAD TechVentures Conference should visit http://www.madtechventures.com to get application information or email to ashleytan@incubator.com.my. MAD TechVentures will take place in November 8-9 in Petaling Jaya, at the Sunway Resort Hotel & Spa. Register to attend at http://www.madtechventures.com.
About the MAD TechVentures Conference
Produced by MAD Incubator, the MAD TechVentures Conference focus on startup technologies and new products innovations, which are selected from across the spectrum of the technology marketplace. The MAD TechVentures Conference serves as launch pad event, helping them to secure market exposure, business opportunities and venture funding. For more information on MAD TechVentures Conference, visit http://www.madtechventures.com/.
About MAD Incubator (MAD)
As founders, we formed MAD Incubator on the premise that every technopreneur deserves to have a chance to succeed and experience technopreneurship to the fullest. We leverage on our experience as technopreneurs to help you make a difference!
We serve only the best programs and support services; and our programs are designed to incorporate diverse technopreneurship experiences, thus ensuring that start-up technopreneurs are able to learn and gain better knowledge to succeed in the technopreneurial world.
Working with community and government stakeholders, MAD aims to accelerate technopreneurship development and innovation by helping technopreneurs to build technopreneurship and software skills; solutions and businesses.
We treat everyone at MAD Incubator as an important part of the MAD Incubator community. Talk to our incubator managers, watch them work, engage them and never hesitate to push the service button and engage us. Have fun and enjoy the world of technopreneurship.
We’re here to help entrepreneurs succeed and Make a Difference!
